Eric Miller

Eric Miller
Vice President, Marketing

Vice President of Marketing Eric Miller oversees Marketing, Customer Experience, Analyst Relations, and Corporate Communications.

Specific to marketing, Eric leads marketing strategy, branding, and all product promotion. His team plans and executes all digital campaigns, social media, marketing analytics, websites, vendor partner marketing, in-person and virtual client events, trade shows, and conferences.

Eric and his team are also responsible for customer experience, which includes communicating the “voice of the customer” throughout the organization; tracking NPS for both CBTS and OnX Canada; and administering an employee Customer First program, which provides companywide recognition and financial rewards for employees who deliver exceptional customer service.

Analyst Relations also falls under Eric’s purview. This team manages relationships with industry analyst firms, which includes briefing key analysts about CBTS and our position in the markets we serve.

Lastly, Eric oversees Corporate Communications, which includes all companywide employee communications, quarterly all hands meetings, public relations, and the administration of our company intranet site.

Get to know Eric
In his current role since 2017, Eric has held a range of marketing roles over the last 20+ years. Prior to his time in marketing, he spent nearly ten years in sales, product management, and product development. He has spent his entire career in the B2B technology space.