![](https://www.cbts.com/wp-content/uploads/2018/02/GettyImages-158315198-1024x683.jpg)
Synopsis: CBTS recently conducted a network upgrade for an auto retailer by implementing Network as a Service (NaaS). As a result, the auto retailer experienced a significant cost savings of approximately 55 percent. Read this article to learn about more results the retailer enjoyed and other benefits of NaaS.
Customer satisfaction is a principal performance indicator for service centers. However, it becomes increasingly difficult to satisfy customers when the necessary technological and equipment support is not provided. An old and unreliable network infrastructure means that prospective customers will struggle to contact the service center, and when they do, the quality of both the call and customer engagement is compromised.
A network upgrade from CBTS provides a reduction in network downtime, an improvement in customer engagement, and access to vital customer data and analytics.
Network challenges for service centers
Multi-site service centers that run on outdated networks are bound to face a number of challenges.
CBTS recently worked with a service center client whose legacy equipment was being run on a copper network and could no longer efficiently serve its 103 locations. Constant network outages resulted in numerous lost business opportunities as prospective customers could not get in touch with the client while their resources were being expended to keep the network online.
Additionally, because of the obsolete nature of the technology the client was operating with, modern amenities were not available. A network upgrade was required to not only stabilize but enhance the network.
CBTS NaaS offers a wide range of solutions
Network as a Service from CBTS offers businesses a flexible avenue to expand, secure, and maintain their networks. It provides hardware upgrades, the ability to connect multiple locations seamlessly, 24x7x365 support, and more.
By leveraging the CBTS NaaS solution, service centers looking to revamp their network infrastructures stand to benefit from the following:
- A network that seamlessly connects multiple locations and integrates existing data centers, ensuring that there is no downtime during the transition period.
- Cutting-edge equipment and technology that is reliable, cost-effective, and easy to maintain.
- Improved Wi-Fi network for visitors, making it easy to gather valuable customer data.
- A cloud-based infrastructure that moves the business from a CapEx to an OpEx financial model.
- Prevents future technology obsolescence by incorporating hardware refreshes in the product lifecycle.
- Frees IT support staff to focus on innovation instead of managing a failing network.
Impact of network upgrade on the client’s business
CBTS upgraded the client’s technology with our NaaS solution to provide their business with an ultramodern network managed and supported by CBTS. Voice calls and wireless services are more reliable and of higher quality, downtime across all branches has been reduced by 10 percent, and approximately 55 percent has been saved in operational expenses.
While waiting to be attended to, visitors get to enjoy Wi-Fi services; this allows the service center to gather valuable customer data and analytics such as how much is gained (or lost) depending on what time the store opens and closes. Data like this can be used to optimize service delivery, improve customer engagement, and increase customer satisfaction.
Furthermore, by selling advert spaces on the customer authentication page to vendors, the client generates even more revenue. The authentication page can also be used to provide customers with information on promotional offers, new locations, and so on.
Conclusion
CBTS NaaS helped upgrade this service center’s network from copper-based equipment with unreliable voice call services to a modern cloud-hosted infrastructure that seamlessly connects hundreds of locations. The solution is not only superior, it requires less time and resources to maintain. It provides a means to generate further income, and it allows the client to collect and leverage customer analytics.
The client’s IT staff now has complete visibility into their network with a centrally managed dashboard and has 24x7x365 support from CBTS expert engineers for all of their locations nationwide.
Read more: Future-proof your network with CBTS NaaS